Datorama

Datorama connectors marketing intelligence

Marketing intelligence all in one place

Datorama is a powerful insights engine, capable of unifying a huge variety of marketing data into a single frame of reference. This means you can say goodbye to manual attempts at reconciling data from each pillar of marketing activity, from website engagement through to social media and advertising efficacy. Datorama is your new one stop shop for marketing intelligence that can give you the insights you need on your marketing spend.

Lightfold has partnered with Datorama because we recognise how quickly this application can produce value for your business. Closing the loop between your investment decisions and their outcomes means you can make better, more powerful choices about how you engage with your clients.

Lightfold has a compelling offering

  • Fixed price: We deliver an outcome, we don’t charge you for our time
  • Product based: Our offerings bundle platform capability so you pay for exactly what you want
  • Light speed: We offer 4-8 week implementations so you can very quickly see value from your platform investment

Engagement Tracker

Track ad and journey performance at a glance

  • Review journey progress states
  • Diagnose activity success
  • Ad stats at your fingertips
  • Compare performance

Marketing Intelligence

Uniting advertising, journey and campaign performance 

  • ROAS done your way
  • KPIs at a glance
  • Campaign performance over time
  • Cross-channel KPIs

See Datorama in action

Want to learn more?

Start your Datorama trailhead journey:

Datorama for Marketing