With Einstein Next Best Action (NBA), Lightfold can bring all of your intelligence suite to a single orchestrated point: recommending to each user what they should do next. Einstein NBA is the capstone capability that so many of our customers are ultimately striving for – a customisable rules and AI based recommendation engine which can deliver the next clear actionable task for a sales, service or marketing agent.
Not only is this engine fast and scalable, it is also highly customisable; it can incorporate powerful AI recommendations from Einstein Discovery models and it can even query extended data assets in CRM Analytics or a connected Snowflake virtual data warehouse.
But perhaps the most powerful feature is one of the most subtle – Einstein NBA captures when each user actions the recommendation (or declines it) and what the outcome was – which provides a perfect feedback loop to train and improve machine learning model performance and review business rule flows.