Expanding on your customer data footprint can quickly deliver ROI multipliers and really move the needle on your investment in predictive capability. Knowing even a little more about your customer or your prospect when using a machine learning application like Einstein Discovery can make all the difference. Yet, for many businesses, almost no budget is invested in data acquisition – because it’s seen as too expensive or too complex to operationalise (…or both).
That’s why Lightfold have partnered with Precisely to tailor-build a rich data supply solution that’s both affordable and directly relevant to our customers and their analytics efforts. This solves one part of the issue, cost and availability. Next generation virtual data warehousing solves the second part, integration and operationalisation. Using Snowflake Data Marketplace and Data Sharing you can reap the benefits of deeper customer data in a fraction of the time of traditional integration applications.